Elf Power emerged as part of the second wave of bands linked to the Elephant 6 Recording Company collective, a coterie of likeminded lo-fi indie groups -- including the Apples (In Stereo), Neutral Milk Hotel, and the Olivia Tremor Control -- who shared musicians, ideas, and sensibilities. Formed in 1994 by singers/multi-instrumentalists Andrew Rieger and Laura Carter, Elf Power debuted in 1995 and over the last 16 years have released ten albums, two eps, a handful of singles, while also touring America, Europe, and Japan. The Athens, Georgia pioneers have readied their tenth studio album for release - a self-titled, dozen-song sonic totem, representing the group's spiritual endurance and their continued relevance as the flagship band of the celebrated psych-rock scene, which they helped forge over a decade and a half ago. “Elf Power” sees release on September 14, 2010 on the band's own label, Orange Twin Records.