10:05am THE EVOLUTION OF THE 360 DEAL
As technology has driven fundamental changes in the music industry, it has also dictated changes in the most basic business arrangements. Now common within the evolving paradigm is the all-encompassing structure called a "360 Deal" that includes recording, touring, merchandise and publishing. This discussion will explore the evolution of this new model over the past several years as labels and other players have shifted from marketing records to marketing all aspects of an artist's career.
· Livia Tortella, GM/Executive Vice President, Atlantic Records
· John Janick, President, Fueled by Ramen
· Moderator Kent Marcus, KMM, P.C.
